Snapchat exhibits art installations in augmented reality

Snapchat exhibits art installations in augmented reality

Pakistan News 0 Comment 5

Snapchat is exhibiting virtual sculptures across nine different locations in the world.

In a blog post, the company revealed that it is adding sculptures created by artist, Jeff Koons to its camera service.

The art installations are augmented reality displays that placed over real-world scenes visible through your smartphone camera lens. The displays include the bubble dog, a giant mound of Play-Doh as well as famous Popeye The Sailor Man.

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They can be viewed on Snapchat at Champ de Mars, Paris, London’s Hyde Park, Rio de Janeiro’s Copacabana Beach, the Sydney Opera House and other locations in Chicago, Venice and Toronto.

According to the first few reactions, people are facing glitches when trying to view the installations reports Tech Crunch.

“The first few times the AR sculpture was changing locations, floating randomly in the sky and overlaying itself on concrete pillars,” it reported. However, it was “fun to walk around” the three-storey high sculpture it added.

Chris Green from the tech consultancy Lewis feels that “Snapchat needs to appeal more broadly than to just teenagers and millennials, particularly since older audiences often have more disposable income making them desirable to advertisers,”

“This helps make Snapchat more relevant to people with interests in art and culture, as well as providing advertisers in the premium luxury space with a justification to work with the app.”

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Last month, Snapchat updated its “World Lenses” feature bringing changes to the way your Bitmoji connects with reality.
Known as the “World Lenses,” the feature lets you overlay your Bitmoji characters onto your surroundings, making the animations more engaging and inherently more realistic.

You can superimpose your Bitmoji avatar onto whatever environment you are looking at through the app’s camera. Adding Jeff Koons installations in a virtual format is certainly made possible after World Lenses.

The post Snapchat exhibits art installations in augmented reality appeared first on The Express Tribune.

Source: Tribune News | Snapchat exhibits art installations in augmented reality

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